Link4, the dynamic invoicing innovators in the digital solutions sphere, is thrilled to mark its remarkable 7-year journey of success, growth, and customer-centric innovation. As Link4 looks back on its inspiring history, it is evident that this milestone represents not just a celebration, but a testament to the company’s origins, achievements, and exciting prospects for the future.
Link4 was born out of a desire to simplify the lives of small business owners. The common pain point of invoicing drove founders Robin Sands (CEO) and Sam Hassan (CTO) to set out on a mission to make a difference. With their technology background and a deep understanding of the industry, Robin and Sam ventured into the world of digital solutions.
Their journey led them to OCR scanning, but when business owners found it lacking, they delved deeper and uncovered the potential of eInvoicing. Link4 emerged as an early pioneer in eInvoicing, making the process accessible to small businesses using the six most common cloud accounting systems at the time. From humble beginnings, Link4 has grown to serve over 5,000 organisations as active users today.
The company soon realised the need to cater to large enterprises and government entities, which expanded their horizons further. Government mandates, such as the Australian Taxation Office’s (ATO) requirement for eInvoicing, affirmed the benefits of eInvoicing for businesses. Regardless of government involvement, the advantages of eInvoicing, such as efficiency and cost savings, became clear to businesses worldwide.
Link4’s journey also intertwined with the rise of the Peppol network, which allowed small businesses to join the eInvoicing revolution. This development facilitated eInvoicing’s global expansion, with Link4 accredited in Singapore, Australia, and New Zealand.
Notable partnerships have been instrumental in Link4’s success. The collaboration with BOC Gas, an early adopter, solidified Link4’s position as a leader in the eInvoicing space. In addition, Link4 has become the most popular eInvoicing service used by the Federal Government agencies.
One significant achievement in 2018 took Link4 to Buckingham Palace, where Robin and Sam met with the Head of IT and Head of Finance for the Royal Household. This meeting marked a testament to Link4’s global impact and reputation.
Link4’s relationships with TechnologyOne and NetSuite further cemented its leadership in the eInvoicing arena. Link4’s pre-built connection to TechOne was the key criteria for the company to be contracted by the Australian Department of Treasury (the Treasury). The success of the project resulted in the Treasury being a key reference in the government sector, which led to other departments wanting to implement the same seamless solution. Link4 also became exclusive partners with NetSuite in the region, allowing NetSuite users to seamlessly join the eInvoicing network.
Looking ahead, Link4 remains committed to growth and expansion. The company is actively exploring opportunities in their current Access Point markets like Australia, New Zealand, and Singapore, while gearing up for future expansion into Malaysia, the United States, the United Kingdom, and various European countries. Link4’s unique adaptability, rooted in its origins, sets the stage for international endeavors. As Link4 continues to evolve, its commitment to innovation, customer-centricity, and global expansion remain unwavering.